Choosing the best wedding website: free vs paid options & must-have features

AI Answer Box: The best wedding website for your day is the one that fits your style and simplifies planning. Look for easy-to-customise templates, RSVP tracking, gift registry integration and password protection. Squarespace offers polished designs and multimedia support, Wix provides deep customisation and handy apps, and The Knot bundles planning tools with an intuitive interface.

Planning a wedding involves juggling dozens of details. A dedicated wedding website makes it easy to share event information, collect RSVPs and tell your love story in a way that reflects your personality. In this guide you’ll learn why a wedding website is essential, how free and paid builders compare and what features to prioritise when choosing yours.

Why create a wedding website?

A wedding website acts as your digital home base. It provides guests with all the need-to-know details—dates, times, travel directions and accommodation suggestions—in one convenient place. You can upload engagement photos and share your proposal story, offer a map of your venue and include a link to your gift registry. Many couples also use their site to manage RSVPs, reducing the need for mailed cards and manual tallying.

Benefits for couples and guests

  • Central hub: Your website keeps schedules, ceremony details and travel info accessible for guests, reducing questions and confusion.
  • RSVP management: Built-in forms let guests respond online and track who’s coming.
  • Registry integration: Guests can easily browse your gift registry and contribute to honeymoon funds.
  • Personal touch: Share photos, stories and wedding party bios to make guests feel connected.
  • Eco-friendly: Reduce paper waste by sending digital save-the-dates, invitations and updates.

Free vs paid website builders

There are two main types of wedding website builders: free platforms and paid services. Free options often cover the basics but include limitations like platform branding, ads and restricted customisation. Paid plans remove ads, allow custom domains and unlock premium features such as advanced design tools, password-protected pages and unlimited photos.

Top free platforms

  • Wix: Offers more than 25 wedding templates and a drag-and-drop editor. You can add RSVP forms, gift registry apps and social media integrations. The downside is that the free plan displays Wix ads and uses a Wixsite subdomain.
  • The Knot: Designed specifically for weddings, The Knot provides hundreds of themed templates, built-in registry tools and planning features. However, its editor is restrictive and you must pay for a custom domain.
  • Joy/Appy Couple: These platforms emphasise mobile apps and on-the-go planning. Joy (withjoy.com) offers modern templates and free websites, while Appy Couple combines a website with a coordinated mobile app.

Paid options and upgrades

  • Squarespace: Known for beautifully designed templates that handle multimedia uploads and galleries. Although there’s no free plan, Squarespace’s paid tiers provide a polished, ad-free experience with custom domains and integrated RSVP forms.
  • Wix Premium: Upgrading removes ads, lets you use your own domain and unlocks additional storage and advanced e-commerce features.
  • App add-ons: Some free builders offer paid add-ons like custom URLs, additional storage or password protection. Evaluate whether these features justify the cost.

Must-have features

Before choosing a platform, make sure it includes the tools you’ll need for a stress-free celebration. Experts recommend prioritising the following:

  • Wedding templates: Starting from a well-designed template makes site creation quick and ensures your pages look cohesive.
  • Gift registry integration: Embedding your registry helps guests purchase gifts without leaving the site.
  • RSVP manager: Customisable RSVP forms let you track attendance, meal choices and plus-ones. Some platforms even allow follow-up emails.
  • Image & video hosting: Choose a service that supports photo galleries and videos so you can share engagement photos and, after the big day, wedding pictures.
  • Social media integration: Display your Instagram feed or allow guests to post pictures with your hashtag.
  • Venue directions and maps: Provide clear instructions or embed Google Maps to help guests navigate.
  • Password protection: Protect private details such as schedules or accommodation info behind a password so only invitees can access them.

Comparing popular builders

Different platforms shine in different areas. Here’s how the most popular options compare:

Squarespace

Squarespace tops the list for design quality. Its professionally crafted templates support high-resolution images and videos. The platform also offers built-in RSVP forms and event pages, making it ideal if aesthetics are your priority. Expect to pay a monthly fee but enjoy an ad-free site with your own domain.

Wix

Wix stands out for flexibility. Its drag-and-drop editor and extensive app marketplace let you customise every detail. You can integrate gift registries, Google Maps, RSVP forms and even AI-generated content. Note that the free version displays ads and restricts domain names; upgrading unlocks greater professionalism.

The Knot

The Knot is an all-in-one wedding planner. In addition to websites, it offers vendor directories, seating chart tools and registry integration. It’s user-friendly for couples who want planning and website tools in one place, though customisation is limited and a custom domain costs extra.

Joy and Appy Couple

Joy and Appy Couple cater to tech-savvy couples seeking mobile convenience. They provide coordinating mobile apps so you can manage your guest list and updates on the go. Joy is free and features clean modern templates; Appy Couple offers tiered plans with advanced design options.

How to choose the right platform

Selecting a wedding website comes down to your priorities:

  • Design vs function: If aesthetics matter most, choose Squarespace or a paid Wix plan. For robust planning tools, The Knot may be better.
  • Budget: Free plans are great for simple sites, but consider upgrading if you want a custom domain or to remove ads.
  • Ease of use: Wix and The Knot offer user-friendly editors and helpful onboarding; Joy emphasises mobile convenience.
  • Privacy: Ensure your chosen platform allows password-protected pages so personal details stay private.

Final thoughts and call to action

A wedding website is more than just a digital invitation—it’s the central nervous system of your celebration. Whether you choose a free plan from Wix, an all-in-one solution like The Knot or a design-forward platform like Squarespace, focus on the features that matter most to you. Start your site early so guests have plenty of time to RSVP and explore the details, and don’t be afraid to upgrade if your needs grow.

Ready to continue planning your big day? Explore our ultimate wedding planning timeline for a month-by-month checklist and see our wedding registry etiquette guide for gift-registry inspiration.

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