In 2025, couples want their weddings to feel personal, memorable and shareable. One of the biggest surprises in this year’s trends is the meteoric rise of wedding content creators. Searches for these specialists have increased by 586%, signalling that nearlyweds are turning to pros who can capture candid clips and behind‑the‑scenes snippets for social channels. Hiring a content creator isn’t about replacing your photographer or videographer; it’s about adding a new layer of storytelling that highlights authentic moments.
A wedding content creator is a professional who focuses on shooting short‑form videos and images, often on a smartphone, to produce immediate content you can share on platforms such as Instagram and TikTok. Instead of delivering polished, cinematic edits weeks later, they capture the day as it unfolds, highlighting the laughter, happy tears and behind‑the‑scenes action that often slips through the cracks in formal photography. Their footage gives you a unique, first‑person perspective of your celebration.
So why are content creators so sought‑after? According to experts, couples love the way unedited, in‑the‑moment footage complements the polished images delivered by photographers. A short clip of your maid of honour fixing your veil or a spontaneous dance with your grandparents can evoke a warmth that staged shots sometimes miss. These snippets are easy to share with friends who couldn’t attend, and they give you a preview of your day while you wait for the full gallery.
While social media plays a major role in this trend, it isn’t the only reason couples are embracing content creators. As Paula from The Wedding Story Teller Co notes, couples want real memories they can cherish – not everything a content creator does is curated exclusively for social platforms. Raw clips, candid photos and even audio recordings become treasured keepsakes that capture the energy of your wedding long after the last dance.
To get the most from a content creator, discuss your expectations with your photography and videography teams ahead of time. Coordination prevents them from stepping on each other’s toes and ensures each moment is captured from unique angles. Share your wedding timeline so your content creator knows when the first look, speeches and other key moments are happening, and outline any must‑have shots, like behind‑the‑scenes glimpses of you getting ready or guests sharing heartfelt messages.
Content creation services vary widely. Some couples want trendy TikTok‑style reels, complete with transition effects and music. Others prefer raw clips shot on a phone that they can edit themselves later. Ask potential creators about turnaround times – many deliver edited clips within 24 hours – and discuss whether you’ll receive all the raw files. Clarify if they provide on‑site editing so you can post a highlight reel before the night ends. Choose a package that fits your social media habits and your budget.
When hiring a content creator, look for someone whose style matches your vision. Browse their previous weddings to see if they capture candid moments naturally or take a more stylised approach. Check reviews, request references and ask about their experience working alongside photographers and videographers. Discuss ownership rights for the footage, especially if you plan to share widely online, and ensure their contract spells out costs, deliverables and liability coverage.
On the day, brief your wedding party so they know there’s a content creator on hand and won’t be surprised when someone is filming on a phone. Encourage guests to engage naturally rather than performing for the camera. The best footage often comes from relaxed moments: a shared laugh, an impromptu dance, a heartfelt hug. By keeping things genuine, your content creator will have plenty of material to craft a highlight reel that reflects the true spirit of your celebration.
From capturing real emotions to sharing instant updates with far‑flung friends, wedding content creators are transforming how we remember our big day. They’re not there to replace traditional photographers but to offer a new perspective – one that aligns perfectly with the modern desire for authenticity and immediacy.